Based near London, UK

Over the years, I’ve worked across agencies, startups, and freelance projects; from packaging and print to e-commerce, UX/UI, and campaign strategy. I’ve learned to wear many hats, and I lean into ambiguity rather than away from it. I combine strategic thinking with hands-on craft to take brands from an unclear starting point to something that actually drives results. Whether leading a team or working solo, I care most about building brand experiences that feel intentional and that show up in real business outcomes.